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  1. Word-of-mouth communication: a theoretical review
  2. Political Marketing, Word of Mouth Communication and Voter Behaviours Interaction
  3. THE EFFECT OF WORD OF MOUTH ON PURCHASE DECISION WITH RESPECT TO THE SENDER RECEIVER’S RELATIONSHIP AND WAY OF COMMUNICATION
  4. STUDYING THE EFFECTUALNESS OF ELECTRONIC WORD OF MOUTH COMMUNICATION (EWOM): A LITERATURE ANALYSIS STUDY
  5. EXPANDING THE HORIZON OF MARKETING: CONTEMPLATING THE SYNERGY OF BOTH TRADITIONAL WORD OF MOUTH AND EWORD OF MOUTH
  6. A STUDY ON THE EFFECTS OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION AMONG FACEBOOK USERS IN CONTEXT TO FAST FOOD INDUSTRY- A CONCEPTUAL REVIEW
  7. A STUDY ON THE EFFECTS OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION AMONG FACEBOOK USERS IN CONTEXT TO FAST FOOD INDUSTRY- A CONCEPTUAL REVIEW
  8. Impact of Word of Mouth (WOM) on Customers
  9. LEXICAL FIELDS OF THE WORD “MOUTH” IN TURKISH
  10. Social Media and the Word of Mouth Publicity