Ads
-
Related paper
- Antecedent of Brand Attitude on Customers of Local Coffee Brand “Kopi Kenangan”
- The Relationship between Brand Equity and Customers Attitude towards Brand Extension for High Involvement Consumer Products
- The effects of Electronic Word Of Mouth (EWOM) and Brand-Awareness to govern the advancement of Brand Attitude towards the Brand Repurchase Intention: A case of Mobile brands in Pakistan
- The Influence of Brand Equity Viewed from Four Brand Equity Dimensions: Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty towards the Decision of Choosing Tehbotol Sosro Product in Palembang
- BRAND ATTITUDE MEASUREMENT USING THE TRI-PARTITE MODEL OF ATTITUDE AND EVALUATING ITS RELATIONSHIP TO CUSTOMER SATISFACTION – STUDY OF A HYPERMARKET BRAND IN UAE
- DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY
- Increasing Brand Loyalty Through Brand Image, Brand Love and Brand Experience
- BRAND ATTITUDE MEDIATES THE RELATIONSHIP BETWEEN SELF BRAND CONNECTION AND PRODUCT INVOLVEMENT: A CASE OF ADOLESCENT CONSUMERS
- The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable
- Strategy to Increase Consumers in Buying Ethnic Restaurants through the Perception of Authenticity, Brand Awareness and Brand Image on Brand Loyality
