Ads
-
Related paper
- IDENTIFICATION OF THE FACTORS AFFECTING CUSTOMER ENGAGEMENT IN ONLINE BRAND COMMUNITIES: A PILOT STUDY
- Journal of Marketing and Logistics Volume-1 Special Issue December 201865KASBIT Research Conference 2018 Theme: Socio-Economic Trends in the Business Environment: Challenges & Opportunities.CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES
- INFLUENCE OF ONLINE BRAND COMMUNITY ENGAGEMENT ON BRAND TRUST AND BRAND LOYALTY
- A STUDY ABOUT THE FACTORS AFFECTING EMPLOYEE ENGAGEMENT AND ITS OUTCOMES
- A Study of Brand Equity Factors Affecting Shareholders’ Value
- The Engagement between the Brand and the Customer: Relationship Marketing as the New Paradigm
- An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan
- Analysis of the Effect of E Service Quality and Brand Image on Customer Retention through Customer Satisfaction with Moderation Online Trust on Grab Consumers in Surabaya
- EMPLOYEE ENGAGEMENT: A STUDY ON FACTORS AFFECTING EMPLOYEE ENGAGEMENT
- A Conceptual Study of the Formation of Online Brand Equity: The Role of Online Brand Trust