Ads
-
Related paper
- Journal of Marketing and Logistics Volume-22019 58INFLUENCE OF BRAND IMAGE ON CONSUMER’S ONLINE PURCHASE INTENTION, THE ROLE OF PERCEIVED RISK AS A MEDIATOR
- THE EFFECTS OF PERCEIVED USEFULNESS, POSITIVE ONLINE CUSTOMER REVIEW, BRAND IMAGE, PRICE ON PURCHASE INTENTION: THE CASE OF ONLINE HOTEL BOOKING
- INFLUENCE OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION DUAL MEDIATION OF BRAND IMAGE AND PERCEIVED VALUE: EVIDENCE FROM PAKISTAN TELECOMMUNICATION SECTOR
- The Role of Green Marketing and Green Brand Image in Enhancing Purchase Intention
- Perceived Factors Influencing Consumer Trust and Its Impact on Online Purchase Intention in Indonesia
- The Role of Brand Equity and Perceived Value for Stimulating Purchase Intention in B2C e-Commerce Web Sites
- The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship
- A MEDIATING ROLE OF COUNTERFEIT BRAND AWARENESS TO CONSUMER PURCHASE INTENTION
- The Moderating Impact of Perceived Risk on the Relationship of Website Experience and Online Purchase Intention
- Analysis of Country of Origin, Brand Image, Marketing Mix, and Purchase Intention of Indonesia Local Bag