Ads
-
Related paper
- Mediating Effect of Brand Trust in the Relationship between Marketing Activities and Purchase Intention among the Malaysian Made Car Owners: A Pls-Sem Approach
- Increasing Purchase Intention through Brand Awareness and Brand Trust A Study on Social Media Marketing
- MOBILE PHONE BRAND EQUITY AND PURCHASE INTENTION: THE MEDIATING EFFECT OF BRAND PREFERENCE
- A MEDIATING ROLE OF COUNTERFEIT BRAND AWARENESS TO CONSUMER PURCHASE INTENTION
- AN EMPIRICAL STUDY TO MEASURE THE EFFECT OF BRAND LOYALTY AND SKEPTICISM ON PURCHASE INTENTION WITH REFERENCE TO CAUSE RELATED MARKETING IN AHMEDABAD CITY
- An Extensive Evaluation of Brand Image with Moderating Effect of Brand Engagement to Determine Brand Loyalty and Consumers’ Purchase Intention: A Study of Famous Female Apparel Brands in Pakistan
- The relationship between Purchase Intention and Product Involvement: The role of Brand Attitude as a mediator on this relationship
- The Moderating Effect of Brand Loyalty on the Relationship between Promotion Activities and Consumers’ Purchase Decision-Making
- THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), EASE OF USE, TRUST, AND BRAND IMAGES TO PURCHASE INTENTION ON TOKOPEDIA: EVIDENCE FROM INDONESIA
- BRAND PURCHASE INTENTION AND BRAND PURCHASE BEHAVIOR IN HALAL MEAT BRAND