Ads
-
Related paper
- Identification and stereotypes as determinants of brand extension potential
- The Influence of Brand Extension Smartphone Samsung Galaxy Variable towards Brand Equity of Mother Brand of Samsung
- The Relationship between Brand Equity and Customers Attitude towards Brand Extension for High Involvement Consumer Products
- The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products
- The Determinants of Consumer Purchase Decision Brand Image Brand Awareness
- The Motivation of Consumer Branding Behaviors and Its Role in Brand Identification (Case Study: Adidas Brand)
- Brand Extension Management: Analysis of Industry Trends
- Brand Extension Management: Analysis of Industry Trends
- INVESTIGATE OF EFFECT OF BRAND ANTECEDENTS AND INDIVIDUAL ANTECEDENTS ON CONSUMER BRAND IDENTIFICATION
- A SYSTEMATIC APPROACH TO EVALUATION OF BRAND EXTENSION STRATEGY FROM CONSUMER PERSPECTIVE